ESSENCE and CNN Hook Up
Essence Communications will join forces with CNN and Headline News to produce a weekly series of news segments highlighting issues of importance to the African-American community, the media giants announced Tuesday. Together, they will develop “What Matters,” which is an extension of regular news items and features in ESSENCE magazine and multicultural programming on CNN. The on-air segments will be hosted by Tony Harris and Don Lemon, with contributions from CNN’s Black correspondents, Roland Martin, Fredricka Whitfield and T.J. Holmes. On HLN, anchor Richelle Care will host the segments. What Matters debuted on Friday. “ESSENCE is proud to partner with CNN, HLN and CNN.com to launch What Matters as a platform to inform, educate and define the cultural discussion,” said Angela Burt-Murray, Editor-in-Chief, ESSENCE. “Last year’s collaboration on the ESSENCE/CNN co-production CNN & Essence: Reclaiming the Dream laid the groundwork for What Matters — a project that will combine our reach and expertise to further the development of quality programming for African-Americans.” Jon Klein, president of CNN/U.S., echoed those sentiments, saying, “Our partnership with ESSENCE has been a very productive one, and What Matters is an important next step in those collaborative efforts. The power of our two brands promises to continue to enhance the dialogue about issues important to our collective audiences.”
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